I’ve been taking some time to think about property, learning, evolution, technology, and where the industry/market is heading.
I do this every year… I basically revisit every assumption, strategy, tactic, and activity to see if it’s a) worthwhile; and b) future optimised.
One thing keeps looping in my mind: “CHOICES”.
Peter Drucker on the Age of Choice
This quote from Peter Drucker sums it up nicely:
“In a few hundred years, when the history of our time will be written from a long-term perspective, it is likely that the most important event historians will see is not technology, not the Internet, not e-commerce, not AI. It is an unprecedented change in the human condition.
For the first time – literally – substantial and rapidly growing numbers of people have choices. For the first time, they will have to manage themselves. And society is totally unprepared for it”.
When Choice Was Limited
Think about it…
Back in the day, before the Internet, you didn’t have much choice. Your career was determined by what your father did, or what your local community needed.
Your education was constrained by the books in the library or the teachers within a 30 mile radius. You got the news from the newspaper (which you could easily keep up with daily).
Even when you went to the local grocer, there was only one type of milk, bread, cheese, soap, razors, etc.
Choice was limited.
The Paradox of Choice Today
But today…. The amount of choice the average person has is IMMENSE!
There are 1-million new books published every year, in English, in the US alone! That’s excluding the rest of the world and the other 170+ languages.
And that’s just books! And the average human these days doesn’t even read books.
Netflix pumps out series like sausages, thousands of podcasts every minute (some running 3h long), millions of articles a minute, livestreams, millions of YT videos a minute, DM’s (on 6 platforms), txts, whatsapp, skype, slack, wechat, emails, flyers, radio, ads, 400 logins, two computers, 1 phone, three browsers (4 windows each with 36 tabs),
AI gives more information in an instant than 10,000 humans can consumer in lifetimes.
I kid you not… I saw a new company people were raving about…
Guess what it does? It allows Chrome users to open tabs within tabs that connect to neurolink.
What the hell.
Why Too Much Choice Leads to Bad Decisions
Anyway… Here’s my point:
Humans these days have too many choices, far more than their brains can compute, far more than algorithms can compute.
And when humans are inundated with choice they tend to avoid choosing altogether, or they make a bad choice, typically the one with highest instant gratification/lowest effort.
In life and property — you can learn anything — you can do anything.
That’s not the problem. The problem is choosing what to learn and choosing what to do. And that’s a skill they never taught us at school.
Someone said to me most people in Australia are fat and poor. I don’t know if that’s right, but it not due to lack of choice.
Three Ways to Cut Through the Noise
So what do you do?
Here’s three pieces of advice:
Stop consuming so much damn media (especially passive media)
Get rid of your damn phone and notifications/plethora of apps
Find a single mentor and learn from them till you surpass their level
Learn From One Mentor Until You Surpass Them
Leonardo Da Vinci said it best:
“Poor is the pupil who does not surpass his master.”
How many of your mentors have you surpassed?
Probably zero. Because you have 400 of them, and they’re secretly not mentors, but modern-day blurred line social media performers.
Or worse still technically correct but wisdom-less AI agents.
Stop overwhelming yourself with choice. Lock the windows, close the doors, calm down, breathe, think of what you want in life, write it down, find a mentor who’s actually done what you want to achieve (actually).
Learn from that single mentor until you surpass their level. That’s it.
So yeah… I’ve been thinking about choices…
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Co-Founder | The Educator & Mentor
I’m also a property investor with a $27m+ debt-free portfolio of residential & commercial property, generating over $300k+ net annual passive income.
I help people from all over Australia, by accessing a unique strategy that combines high growth high cashflow residential property, alongside highly profitable property development projects to help accelerate their passive income. I typically work with families, young over-achievers, and new Buyers Agents who want a predictable, DATA-led system to grow wealth and Passive Income.